Objective, Investment Banking & Valuation, a trusted middle-market investment banking and valuation firm, is taking its expertise nationwide with the expansion of its Valuation Advisory Group, now led by Jordi Pujol, CFA. Known in Southern California for delivering valuations that hold up under scrutiny and support critical business decisions, Objective is bringing that same level of precision and reliability to clients and partners across the country.
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Channing Hamlet, Managing Director and Founder of Objective’s Valuation Practice, highlighted that the expansion is about more than growth—it’s about making expert valuation services accessible nationwide. With Jordi Pujol at the helm and a growing team of experienced professionals, the firm aims to provide clients with timely, accurate, and actionable insights, whether for financial reporting, tax compliance, transaction opinions, or strategic planning.
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Pujol, recognized by leading industry organizations including M&A Advisors, BVR Leadership Council, Exit Planning Institute, and Association for Corporate Growth, said, “Businesses and their advisors need valuation partners who deliver speed, accuracy, and clear guidance. Objective combines the rigor of institutional-grade work with the flexibility and responsiveness of a boutique firm. Our goal is to make high-quality valuations available to businesses across the country.
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Objective’s team has completed thousands of valuations for private company owners, PE-backed firms, and trusted advisors like CFOs, attorneys, fund managers, and M&A professionals. By expanding nationally, Objective is helping more businesses make confident, informed decisions in today’s complex financial landscape.
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