Liverpool FC has officially welcomed PayPal as the club’s new global digital payments partner, marking the start of a multi-year collaboration that brings one of the world’s most trusted payment brands even closer to football fans. The partnership is especially notable as it represents PayPal’s first-ever deal with a Premier League club an important moment for both organizations as they continue to shape the future of fan experiences.
With more than 400 million active accounts across 200 markets, PayPal has built its reputation on secure, fast, and flexible digital payments. Now, Liverpool FC fans will benefit directly from that technology as PayPal helps enhance the way supporters shop, pay, and engage with the club—whether they’re cheering from Anfield, browsing online, or traveling abroad.
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A major highlight of this partnership is PayPal+, the company’s new free loyalty program that brings an exciting rewards experience to matchdays. Fans who use PayPal for purchases can earn points and progress through Blue, Gold, and Black membership tiers, with higher tiers offering enhanced value and exclusive LFC perks. It’s designed to make everyday purchases feel more rewarding, especially for dedicated supporters who interact frequently with the club.
As part of the deeper integration, PayPal will also become Liverpool FC’s preferred digital payment method. Fans will notice smoother, more prominent PayPal checkout options across the club’s ecommerce platforms and All Red membership pages, making it easier and faster than ever to complete transactions. PayPal branding will also be visible around Anfield and at St Helens during matches, marking its presence as part of the broader LFC matchday environment.
But this partnership goes beyond payments. Both LFC and PayPal plan to collaborate on initiatives that spotlight LFC Women and expand grassroots football programmes through the LFC Foundation. By investing in youth and community development, the partnership aims to make a meaningful impact both on and off the pitch.
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Ben Latty, Liverpool FC’s Chief Commercial Officer, expressed excitement about the partnership, highlighting PayPal’s long-standing reputation for trust and innovation in digital payments. He emphasized that PayPal’s commitment to supporting women’s football and grassroots development aligns perfectly with the club’s values and ambitions.
PayPal Chief Marketing Officer Geoff Seeley echoed this enthusiasm, noting that the partnership deepens the company’s connection with sports fans globally. He emphasized PayPal’s goal of making everyday fan interactions from buying merchandise to splitting a bill with friends—more seamless, flexible, and rewarding.
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Together, Liverpool FC and PayPal are setting the stage for a new era of digitally enhanced fan engagement, combining technology, loyalty, and community impact to create an experience that feels smarter, smoother, and more connected than ever.
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