KuCoin, one of the world’s leading cryptocurrency exchanges, has announced a major step forward for its payment arm, KuCoin Pay, through a new strategic partnership with 2Game Digital a global name in gaming ecommerce, esports, and competitive play under GCL Global Holdings. The collaboration aims to bring frictionless cryptocurrency payments to the mainstream gaming audience, merging two of the fastest-growing industries: crypto and gaming.
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2Game Digital has been actively investing in Web3, developing the 2Game Token, a blockchain-based utility token designed to power loyalty programs, competitive gaming, and token-gated rewards. By joining forces with KuCoin Pay, the company strengthens its push toward a next-generation gaming economy built on seamless digital transactions.
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Kumiko Ho, Head of Payment Business at KuCoin, emphasized the significance of the partnership:
“This partnership with 2Game Digital is another milestone in our mission to make cryptocurrency a frictionless part of everyday life. Gaming is one of the most dynamic industries embracing Web3, and by integrating KuCoin Pay into 2Game’s ecosystem, we’re enabling millions of gamers to enjoy a more seamless, secure, and borderless payment experience.”
Sebastian Toke, Group CEO of GCL, highlighted what this means for the gaming community:
“We’re excited to be the first in our industry to introduce this kind of crypto payment solution. It’s more than just fast and secure transactions it’s about opening new opportunities for gamers and connecting with a thriving global crypto community. By integrating KuCoin’s technology, we’re expanding our reach and giving millions of users new ways to engage with our platform. And for those who choose to pay with crypto, we’re unlocking exclusive perks from special discounts to early access to 2Game Digital’s highly anticipated Token ICO.”
To mark the launch, KuCoin Pay and 2Game Digital are rolling out exclusive promotions starting August 29, 2025:
20% instant discount on eligible purchases via 2game.com/KuCoin
Discounts on new releases
Biweekly exclusive offers, bundles, and limited drops for KuCoin Pay users
Get early access to the whitelist for the highly anticipated 2Game Token ICO.
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With this collaboration, KuCoin and 2Game Digital are not just offering a new way to pay—they’re helping shape the future of gaming and digital commerce.
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