IRALOGIX, the retirement industry’s leading fintech provider, announced the appointment of Susan Canavari as Chief Marketing Officer, a newly created executive role designed to drive the company’s next phase of growth and market expansion.
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Canavari brings extensive experience in developing and executing integrated marketing and brand strategies across B2B, B2B2C, and B2C markets. She has a proven track record of leading large-scale marketing transformations, strengthening customer and partner engagement, and delivering sustainable business performance. Known for blending creative excellence with analytical rigor, she has built high-performing teams that generate measurable impact and lasting value.
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“Susan’s deep marketing and branding expertise and her ability to lead teams make her an ideal addition to our leadership at a pivotal time in our growth,” said Peter de Silva, CEO of IRALOGIX. “Her strategic vision and client-focused approach will be instrumental as we expand our platform and deliver innovative retirement solutions that set new standards for the industry.”
Prior to joining IRALOGIX, Canavari held senior marketing and brand leadership roles at Sundae, TIAA, JPMorgan Chase, and Chase Consumer Bank. She also held leadership positions at top advertising and marketing agencies, including mcgarrybowen, Publicis Groupe/Digitas, and Ogilvy & Mather.
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“I’m thrilled to join IRALOGIX at such an important point in its growth journey,” said Canavari. “I’ve long admired Peter’s leadership and vision for helping partners close the retirement savings gap in the U.S. I look forward to strengthening the brand, deepening engagement with partners, and building on IRALOGIX’s incredible momentum.”
Canavari holds a BS in Communication and Management from Miami University and an MBA in Marketing from Boston College’s Carroll School of Management.
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