U.S. Ski & Snowboard, the national governing body for Olympic and Paralympic skiing and snowboarding, has welcomed iCapital1 as a new sponsor for its elite teams, including the Stifel U.S. Ski Team, the Hydro Flask U.S. Snowboard Team, and the Toyota U.S. Para Snowboard Team.
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“We’re thrilled to have iCapital on board,” said Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard. “Their dedication to innovation and excellence reflects the same qualities that define our athletes and programs.”
This partnership marks iCapital’s first team sponsorship in winter sports, expanding on its golf ambassador program and individual athlete support. The company’s name will appear on team uniforms and will also activate across digital channels and hospitality experiences, bringing its presence directly to fans and supporters.
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Lawrence Calcano, Chairman and CEO of iCapital, said, “We’re proud to stand beside the athletes of U.S. Ski & Snowboard. This partnership represents our commitment to connecting people and ideas, and it allows us to engage audiences across continents. Watching these athletes perform on the world stage shows how meaningful connections drive success both in sports and in investing.”
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With nearly 240 elite athletes across 10 teams, U.S. Ski & Snowboard continues to inspire and empower athletes, coaches, and young skiers and snowboarders across the country, fostering excellence, teamwork, and growth in the sport
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