HTX, a global leader in cryptocurrency exchange, has announced its partnership with World Liberty Financial (WLFI), joining as one of the launch partners for the USD1 Points Program — the world’s first global loyalty initiative built exclusively around the USD1 stablecoin. As one of the first exchanges to collaborate with WLFI — and notably, the very first in the world to list USD1 — HTX is reinforcing its commitment to creating a compliant, user-focused stablecoin ecosystem. This partnership reflects HTX’s mission to promote innovation, trust, and sustainable adoption in the rapidly evolving crypto space.
Financial Technology Insights: PGIM Closes $4.2 Billion Middle Market Direct Lending Fund
Justin Sun, Advisor to HTX, expressed confidence in the potential of stablecoins, stating that they are central to the future of digital finance. He emphasized HTX’s pride in supporting the development of USD1 and its groundbreaking loyalty program, noting that as stablecoins become a key foundation for global trading, payments, and the broader on-chain economy, HTX will continue to drive their growth through reliable infrastructure, trusted partnerships, and forward-thinking initiatives.
World Liberty Financial, founded by notable figures including U.S. President Donald J. Trump (Co-Founder Emeritus), Steve Witkoff, Eric Trump, Donald Trump Jr., Barron Trump, and others, is working at the intersection of digital asset innovation, American values, and economic sovereignty. Its flagship asset, USD1, is designed to meet the highest standards of regulatory compliance and financial integrity. Fully backed by short-term U.S. Treasuries, dollar deposits, and cash equivalents, and supported by trusted custody partners, USD1 is positioned as a dependable foundation for digital payments, trading, and DeFi applications worldwide.
Financial Technology Insights: Coastal States Bank Expands Senior Leadership Team
The USD1 Points Program aims to bring the concept of loyalty rewards long established in industries like airlines, hotels, and credit cards — into the crypto world. For the first time, stablecoin users can earn points simply by participating in the ecosystem, such as by trading, holding, or staking USD1, all while contributing to a more decentralized and sovereign financial future.
Financial Technology Insights: PGIM Closes $4.2 Billion Middle Market Direct Lending Fund
HTX sees this collaboration as more than just a partnership — it’s a step toward building a more inclusive, secure, and rewarding future for crypto users globally. More details about the program will be shared soon, but one thing is certain: together with WLFI and other partners, HTX is helping shape a new era in digital finance, one point at a time.
To share your insights with the FinTech Newsroom, please write to us at sudipto@intentamplify.com