FMG has announced a series of executive leadership updates designed to support its next phase of growth and innovation as demand continues to rise for modern marketing technology across wealth management and insurance firms. The company, known for its marketing automation platform for financial advisors and enterprises, is strengthening its leadership bench to better serve RIAs, broker-dealers, wirehouses, regional firms, and insurance organizations.
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Co-founder Dave Christensen has been appointed Chief Executive Officer, stepping into the role after years of leading FMG’s product and strategy vision. Christensen has played a central role in shaping FMG into a widely used, modern marketing platform, and his deep understanding of the business positions him well to guide the company as AI reshapes how technology delivers value to advisors and firms. Succeeding Christensen in his former role, Michelle Feinstein has joined FMG as Chief Product and Strategy Officer, bringing extensive experience in enterprise product leadership and go-to-market execution.
FMG also welcomed Mo Ayadi as Chief Information Officer, where he will oversee information technology and security. Ayadi brings a strong background in building and scaling enterprise platforms, data infrastructure, and operational systems, including senior leadership roles at LPL Financial. His addition reflects FMG’s focus on strengthening its technology foundation and enabling smarter, faster decision-making across the organization.
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After nearly a decade as Chief Executive Officer, Scott White will transition to FMG’s Board of Directors. In this role, he will continue to provide strategic guidance, building on his leadership in expanding FMG’s reach and solidifying its reputation as a trusted platform for advisors. His continued involvement ensures continuity as the company moves forward with a refreshed leadership structure.
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The leadership changes come as FMG continues to invest in innovation, compliance, and scalability for its growing client base. With Christensen at the helm, Feinstein guiding product and strategy, and Ayadi strengthening technology and data capabilities, FMG aims to deliver more personalized, AI-enabled growth tools for advisors, agents, and enterprise marketing teams. Backed by GTCR, the company sees this leadership evolution as a key step in accelerating product development and expanding its impact across the wealth and insurance markets.
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