DriveCentric, a modern CRM and customer engagement platform built specifically for dealerships, has announced a strategic partnership with Dealer Pay to enable compliant payment collection directly within the DriveCentric environment. The collaboration brings payments into the natural flow of dealership customer engagement, allowing teams to move seamlessly from conversation to revenue without relying on disconnected systems or manual handoffs.
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Under the partnership, DriveCentric is not entering the payments business. Instead, Dealer Pay provides the underlying, dealership-specific payments infrastructure, ensuring transactions are handled within a compliant framework designed for automotive operations. This approach allows DriveCentric to remain focused on engagement while giving dealerships a trusted, purpose-built solution for payment collection.
Matt Leone, CEO of DriveCentric, said the partnership reflects the company’s belief that a CRM should orchestrate the entire customer journey across every department in a dealership. By embedding payment capabilities directly into DriveCentric on both mobile and desktop, the platform extends engagement through the point of revenue collection while staying aligned with its core mission of improving customer relationships.
For dealerships, payments have evolved beyond a back-office task. They now play a critical role in customer experience, operational efficiency, compliance, and brand trust. By working with Dealer Pay, DriveCentric ensures that payments are managed by a platform built specifically for dealership workflows, regulatory requirements, and accounting realities.
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Julie Douglas, Founder and CEO of Dealer Pay, noted that engagement alone is no longer enough for today’s dealers. She explained that dealerships expect their systems to deliver tangible outcomes, and the partnership brings payments expertise, compliance, and dealership controls directly into the CRM experience ensuring engagement continues all the way through to revenue.
The announcement highlights DriveCentric’s broader platform strategy to extend customer engagement across the full vehicle ownership lifecycle through a growing ecosystem of partners. By enabling seamless, bi-directional integrations, DriveCentric allows partners to deliver their core strengths while the CRM remains centered on engagement. The integrated payment capability is expected to be available in the first quarter of 2026.
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DriveCentric and Dealer Pay will also share more details about the partnership and its impact on dealership operations during a keynote-style session at the DriveCentric booth at NADA 2026.
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