CARD91, a leading payments infrastructure provider, has announced the launch of a new AI-led Merchant Onboarding, Verification, and Classification Suite. This innovative solution is designed to help banks and payment aggregators simplify and accelerate the merchant onboarding process while strengthening fraud prevention and ensuring end-to-end regulatory compliance.
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The platform leverages advanced artificial intelligence and machine learning algorithms to enable real-time risk assessment, automate merchant verification, and ensure accurate classification. By doing so, it allows financial institutions to onboard merchants swiftly and confidently, with the added assurance of robust compliance and risk controls.
Ajay Pandey, CEO of CARD91, emphasized the value this solution brings to the industry, noting that merchant onboarding has historically been bogged down by fragmented systems and regulatory hurdles. He stated, “With our AI-powered suite, we’re enabling banks and aggregators to move faster, reduce fraud, and stay fully compliant while delivering a seamless onboarding experience for their merchants.”
The new suite is designed to address a wide range of industry challenges. It intelligently verifies merchant data by analyzing publicly available information and evaluating key elements of each merchant’s digital footprint. Using dynamic AI models, it classifies merchants based on risk levels and helps institutions manage exposure accordingly. The solution also supports high-volume reclassification to correct any misrepresented merchant profiles and ensures that merchant category codes (MCCs) are mapped with precision through natural language search capabilities.
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Another significant feature is the ability to apply score-based transaction and collection limits, tailored to each merchant’s risk profile. Institutions can also offer secure, self-service onboarding journeys, integrating verification and classification directly into the merchant acquisition flow. This helps not only in reducing manual effort but also in improving speed and accuracy throughout the onboarding process.
With this launch, CARD91 is aiming to give acquiring institutions the tools they need to proactively manage risk, protect revenue, and stay aligned with evolving RBI regulations and AML/KYC norms. The platform enables greater operational efficiency, minimizes manual interventions, and lays the foundation for a cleaner, more trustworthy merchant base essential for scaling banking products like current accounts and corporate credit lines.
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The solution collects merchant data with consent, runs authenticity checks using AI models, assigns actionable risk scores, and provides accurate MCC mapping, all within a unified workflow. It is built to evolve with the merchant’s profile, allowing dynamic reclassification and reconfiguration of limits as needed.
With this launch, CARD91 continues to redefine digital payments infrastructure in India. The AI-led Merchant Onboarding Suite is now available to acquiring institutions seeking to modernize their operations, enhance compliance, and build a more resilient merchant ecosystem.
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