New capability allows publishers, fintechs, and loyalty providers to monetize AI-generated product suggestions
Wildfire Systems Inc., an innovative financial technology platform that powers loyalty and reward programs and shopping companions, announced the first solution enabling consumers to earn cashback and rewards from AI-assisted shopping. By interacting with product suggestions from AI tools – including Google’s Gemini, Microsoft Copilot, OpenAI’s ChatGPT, Anthropic’s Claude, and Perplexity – shoppers can now receive cashback through Wildfire’s browser extensions.
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As consumer behavior shifts toward using AI to shape purchase decisions, Wildfire has extended its platform to monetize this growing phase of the shopping journey, making it possible for partners to integrate loyalty rewards directly into AI-influenced recommendations.
“Commerce is shifting to the point of consideration: consumers are relying on AI to decide what to buy, where to buy it, and how to pay,” said Jordan Glazier, CEO at Wildfire. “Wildfire is there to ensure rewards and affiliate monetization happens wherever that decision takes place, whether it’s a search result, an AI suggestion, or an agent transaction.”
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The new feature is built on functionality that is core to the Wildfire platform combined with capabilities originally developed for integrating affiliate monetization and loyalty into AI platforms and autonomous agents. With this rollout, those innovations are now being incorporated throughout Wildfire’s offerings, marking a significant step toward scaling AI-native monetization tools across everyday consumer experiences.
Recent research confirms this trend: 71% of consumers want generative AI integrated into their shopping experiences, and 58% already use AI tools for product recommendations, more than doubling from just 25% in 2023.
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This update capitalizes on the rapidly emerging shift in consumer behavior and reinforces Wildfire’s mission to monetize the full shopping journey, from discovery through purchase, while helping partners capture more engagement, loyalty, and revenue in an evolving AI-driven commerce landscape.
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Source: globenewswire