1inch’s design, messaging and product strategy aim to better reflect the platform’s true scale
1inch, a leading DeFi ecosystem, has unveiled a major rebrand at Token2049 in Singapore, introducing a new visual identity, messaging, and web address at 1inch.com. This evolution reflects the project’s growth as a core infrastructure provider in the decentralized finance space, focused on connecting DeFi with traditional financial systems and institutions.
The rebrand marks the latest step in 1inch’s mission to simplify DeFi and make it accessible for mass adoption. From DEX aggregation and intent-based swaps to seamless cross-chain transactions, 1inch has consistently enhanced the user experience. The updated design, clearer interfaces, and streamlined products now offer a more intuitive entry point for both individual users and institutional partners, making DeFi easier to navigate and interact with.
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1inch’s SaaS-based model has expanded its industry presence, with major players such as Binance, Coinbase, Ledger, MetaMask, and Trust Wallet integrating its non-custodial technology to power their swaps. The project’s new tagline, “We move forward as 1,” signals its commitment to uniting DeFi’s fragmented ecosystem while maintaining high performance, trust, and innovation.
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Co-Founder Sergej Kunz emphasized that DeFi is becoming increasingly integrated with traditional finance, not through centralization but by bringing financial systems and users on-chain. “1inch’s rebrand signals maturity, but not a change in mission. We remain focused on self-custodial solutions and uniting chains, protocols, projects, and people to unlock DeFi’s full potential,” he said. Co-Founder Anton Bukov added that the project is now extending its foundation to reach a wider audience, creating a transparent, efficient, and globally accessible financial system.
The new visual identity embodies simplicity, sophistication, and maturity. It reflects a product that works seamlessly, the advanced technology powering it behind the scenes, and the leadership of 1inch as a founding DeFi project. The iconic name, inspired by Bruce Lee’s legendary 1-inch punch, symbolizes precision, coordination, and efficiency the same principles that guided 1inch in connecting multiple liquidity sources to deliver optimal swap rates.
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Looking ahead, 1inch is focused on uniting a fragmented DeFi space through cross-chain solutions, balancing self-custody with connection, and raising the bar for security and trust. The company is pursuing ISO 27001 and SOC 2 certifications to meet institutional-grade security standards, ensuring robust risk management and protection for both B2B and B2C users. By optimizing infrastructure, integrating advanced security, and focusing on seamless user experiences, 1inch continues to deliver the best rates, execution, and performance across the ecosystem.
This rebranding represents more than a visual refresh it signals 1inch’s readiness to scale new heights, strengthen partnerships, and shape the next chapter of decentralized finance. With a mature identity, elevated security standards, and a vision for broader adoption, 1inch is poised to guide DeFi toward a more unified, accessible, and innovative future.
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