YouHodler Extends Partnership with Torino FC as New Serie A Season Kicks Off
YouHodler, the Swiss-based Web3 platform bridging traditional and digital finance, is deepening its connection with Torino Football Club as the two extend their partnership into a fourth season. What began in 2022 as a sponsorship has grown into a lasting bond built on shared values of resilience, tradition, and innovation.
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From day one, the partnership has been about more than logos on jerseys or banners in a stadium. It has been about bringing two worlds together fintech innovation and one of Italy’s most historic football clubs. Over the past three years, YouHodler has hosted events like the annual Crypto Summit at Torino Stadium, while also creating fan experiences that mix football passion with next-generation financial tools.
For Ilya Volkov, YouHodler’s CEO and co-founder, this is a relationship that feels natural.
“Many crypto-sports deals come and go, but our partnership with Torino FC has only grown stronger,” he said. “Torino’s resilience and remarkable history inspire us. “Just as Torino has stood strong for its fans through ups and downs, we at YouHodler are working to build a financial platform people can count on one rooted in trust, reliability, and a long-term vision. That’s why this partnership is more than business it’s a journey.”
That sense of belonging is also felt on the ground in Italy.
“From the first season, I noticed a change fans recognize us, talk to us, and take part in our activities. Fans don’t just see us as a sponsor anymore they see us as part of the Toro family,” said Matteo De Angelis, YouHodler’s Country Manager in Italy. “In many ways, we’re alike. Torino respects its history while building its future, and that’s exactly what we do combining traditional finance with digital assets.”
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This season, YouHodler will be even more visible at the Stadio Olimpico Grande Torino, with expanded branding and fresh fan activations, including contests, rewards, and digital experiences. Supporters got their first taste of the renewed collaboration during Torino’s Serie A home match against Fiorentina on August 31.
For Torino FC, the partnership is about building something that fans can feel, not just see.
“This is more than a sponsorship; it’s a bond that grows stronger each year,” said Lorenzo Barale, Torino FC’s Commercial Director. “With YouHodler, we’re able to bring additional value to our fans, both on and off the pitch.”
The timing of this renewal also mirrors YouHodler’s growing footprint in Europe’s blockchain and fintech world.. Later this year, the company will participate in key industry events such as CV Summit, Plan B Lugano, and Vienna Blockchain Week continuing its mission to make Web3 solutions accessible and relevant to everyday people.
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For both YouHodler and Torino FC, this partnership has become more than a business arrangement. It’s a shared story of tradition, innovation, and trust—one that continues to grow stronger, season after season.
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