As global technology investments accelerate, the world of channel finance is entering a turning point one that brings both big opportunities and real challenges.
“The transformation of channel deals isn’t just about money it’s about rethinking how partners, distributors, and vendors access capital to fuel growth,” says Kyung “KC” Choi, the new Vice President of Origination for Asia-Pacific and Japan (APJ) at WeFi Technology Group.
The IT industry has long been one of the engines of economic growth, but behind the scenes, many channel deals are tangled in complex processes, outdated credit models, and fragmented systems. This makes it harder for technology partners to get the financing they need especially as new technologies like AI infrastructure require massive investments.
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Take, for example, the surge in GPU server deals that power artificial intelligence. These are big-ticket, high-value transactions that demand fast, flexible, and scalable financing. Traditional funding structures, with their rigid rules and slow approvals, simply can’t keep up with the size and speed of these deals.
Choi knows this challenge well. With years of experience at GE Capital and Wells Fargo, he’s worked on both structured and traditional finance models across global markets. His expertise lies in helping OEMs, distributors, and reseller partners unlock growth—whether by designing working capital solutions, mitigating risks, or scaling up through tailored financing strategies.
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Now at WeFi, he’s bringing that same approach to some of the world’s most dynamic markets—Japan, Korea, India, Australia, Singapore, and beyond. His job isn’t just about moving capital; it’s about making sure finance systems are adaptable to local markets while maintaining a global vision.
“In some countries, legacy practices and procurement cycles still shape how deals happen. In others, fast-growing partners simply need quick access to working capital. You can’t take a one-size-fits-all approach,” Choi explains.
That’s where technology comes in. By leveraging AI, automation, and digital platforms, channel finance can finally shed the limits of legacy systems. Instead of rigid structures and manual processes, finance becomes agile, intelligent, and tailored to each market’s unique needs.
“Technology helps us build financing that fits local realities regulations, risk appetites, tax environments while still delivering consistency on a global scale,” says Choi.
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For him, the future of channel finance is about marrying human expertise with digital intelligence. Markets are evolving fast, and financing has to evolve with them. As companies increasingly harness data and AI, the deals that support them will only grow larger and more complex.
And that’s exactly where Choi sees the biggest opportunity: “The transformation of channel deals is about redefining how partners, distributors, and vendors access and leverage capital—not just to survive, but to grow globally.”
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