New bidirectional integration synchronizes real-time data between customer engagement platform and the Empower LOS platform
Total Expert, the FinServ leader in customer engagement software, announced the launch of its two-way integration with the Empower loan origination system (LOS) from Dark Matter Technologies. This integration allows lenders to effectively use real-time loan information from both solutions to serve and connect with their customers.
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“Lenders that connect Total Expert with the Empower LOS can deliver personalized customer journeys at scale like never before,” said Joe Welu, Founder and CEO of Total Expert.
The integration automatically transfers new leads, contact details, updates, and more from Total Expert into the Empower LOS, eliminating duplicate data entry and ensuring loan officers always work with the latest customer insights. At the same time, key customer information and data from the Empower LOS such as loan status milestones, approval dates, and closing dates instantaneously update customer contact records in Total Expert. The cohesive arrangement helps lenders modernize customer engagement, using data to educate, engage, and advise customers throughout the entire loan lifecycle.
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“Lenders that connect Total Expert with the Empower LOS can deliver personalized customer journeys at scale like never before,” said Joe Welu, Founder and CEO of Total Expert. “This integration provides loan officers with high-quality data faster so they can deliver the right message to the right customers at the right time.”
The strategic API integration provides an out-of-the-box CRM and LOS solution that can quickly impact users’ day-to-day operations. This provides lenders, banks, and credit unions with real-time access to valuable data, creative marketing, and automated solutions to customize customer engagements and effectively show up in the moments that matter.
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“Connecting our Empower LOS with Total Expert’s platform is a game-changer for lenders aiming to streamline operations and elevate their customer experience,” said Sean Dugan, CEO of Dark Matter Technologies. “This two-way integration will help lenders move faster with exceptional insights to stay ahead of consumer expectations. We prioritized Total Expert’s leading platform because we believe this will be a powerful partnership that provides for our clients.”
Here is how the collaborative integration can help lenders:
- Enhanced Lead Nurturing: Bridge marketing outreach with loan origination to nurture leads more effectively. Borrowers who engage with Total Expert’s marketing or sales campaigns can have their data moved directly into the Empower LOS to kick off the loan process without delay.
- In-Process Loan Status Updates: Triggered by Empower LOS data, Total Expert delivers timely, personalized updates to borrowers and real estate agents throughout the loan process.
- Post-Close Engagement: Once a loan closes in the Empower LOS, the integration feeds rich post-close data back into Total Expert to activate targeted retention campaigns.
- Administrative Flexibility and Control: Institutions can customize data mapping between the two systems. Additionally, built-in version control ensures that any changes or updates are managed safely and transparently.
For more information on Total Expert, visit TotalExpert.com. To learn more about Dark Matter Technologies and its Empower LOS Platform, visit DMatter.com/Empower-LOS. Current customers of Total Expert and Dark Matter can immediately activate the integration. Lenders interested in learning more about the partnership can contact either organization.
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Source – PR Newswire
