PSQ Holdings, better known as PublicSquare, has taken a major step forward in its fintech journey by announcing plans to acquire key software assets from Tandym, Inc. a company that helps brands create their own payment and credit card systems. Tandym’s technology allows businesses to launch fully branded payment solutions directly within checkout, cutting processing fees to under 1% by bypassing traditional payment networks. For customers, it also means access to personalized rewards and loyalty programs that encourage repeat purchases.
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This acquisition isn’t just about technology it’s about empowering businesses in the PublicSquare network to take greater control of their payments, strengthen customer relationships, and grow more profitably. By integrating Tandym’s platform, PublicSquare will make it easier for merchants to offer branded credit and debit programs without complex technical setups. The result will be smoother checkouts, stronger customer loyalty, and a more profitable experience for merchants, all within the PublicSquare ecosystem.
Michael Seifert, CEO of PublicSquare, called the acquisition a defining moment for the company. “This marks a major milestone in our mission to build a thriving fintech ecosystem,” Seifert said. “With Tandym’s technology, we’re helping merchants reach their most loyal customers, lower acquisition costs, and drive repeat purchases. For the first time, small and midsized businesses will have access to private-label credit card programs something that’s long been out of reach. This is more than adding a new payment option; it’s about turning payments into a real growth engine for our merchant partners.”
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The deal, expected to close in December 2025, will give PublicSquare full ownership of one of the most scalable merchant credit infrastructures in the market. Once integrated, over 80,000 merchants in the PublicSquare network will be able to offer branded payment experiences that increase customer retention, boost spending, and unlock new revenue opportunities.
Seifert added that this move will deepen PublicSquare’s role in the everyday operations of its merchants. “Bringing Tandym into our fintech ecosystem will immediately strengthen how we serve our partners,” he said. “It allows us to monetize every interaction while helping merchants and customers connect through shared values. Together, we’re building a financial network that rewards loyalty, fuels growth, and supports the values our community stands for.”
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With this acquisition, PublicSquare is not only expanding its fintech capabilities it’s redefining what it means to support merchants in a values-driven digital economy. By combining Tandym’s innovation with its own powerful ecosystem, PublicSquare is creating a future where payments don’t just process transactions, but build meaningful, lasting relationships between brands and their customers.
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