New partnership delivers powerful customer experience data to strengthen community financial institution competitiveness
Kasasa, an award-winning financial technology and marketing provider, announces a strategic partnership with Avannis, a provider of customer experience programs.
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The mutual partnership between the two ICBA Preferred Service Providers is formalized in connection with ICBA LIVE 2025, the largest annual community banking convention, demonstrating the importance of industry collaboration in a constantly changing market. Avannis provides critical customer and employee feedback insights and data to financial institutions, while Kasasa offers its innovative retail banking products and will use these insights to optimize product offerings and marketing programs to maintain competitiveness in a dynamic market.
“At Kasasa, we are committed to helping community financial institutions stay competitive by delivering products and insights that drive real growth,” says Gabe Krajicek, CEO of Kasasa. “By partnering with Avannis, it will allow us to double down on our commitment even further by equipping our clients with enhanced and powerful customer experience data. Together, we’re enabling CFIs to better understand their account holders, optimize their offerings, and ultimately strengthen relationships with the communities they serve.”
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“In today’s market, aligning strategy to customer sentiment is critical for community financial institutions to thrive,” says Deren Koldewyn, CEO of Avannis. “Avannis and Kasasa have each been dedicated to CFI success for over two decades with a similar purpose and service model. We look forward to enabling more Kasasa CFIs to enhance their offerings, sustain customer loyalty, and remain competitive with access to their comprehensive customer voice.”
Kasasa and Avannis are proud sponsors of the ICBA LIVE 2025 convention taking place at the Gaylord Opryland Resort and Convention Center in Nashville, TN, March 11-14, 2025. Attendees interested in learning more are invited to visit Kasasa booth 501 and Avannis booth 505.
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About Kasasa
Kasasa is a financial technology and marketing provider committed to driving real growth for banks and credit unions to help them recapture market share. It partners exclusively with financial institutions nationwide, serving hundreds of banks and credit unions with over 2.7 million consumer accounts across 3,000+ branches, and has helped return nearly $3 billion in rewards to account holders. Since 2003, their branded and private label retail products, world-class marketing, and expert consulting services have helped their clients attract, engage, and retain more consumers. Today, their combined network of financial institutions represents the 4th largest branch banking network in the country. For more information
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Source – Intent Market Research
