GeniusVets, a fast-growing digital marketing platform serving veterinary and dental practices, has been acquired by ProSites, a national leader in healthcare-focused growth solutions. The acquisition marks a significant step forward in the evolution of digital marketing for veterinary and dental professionals, bringing together modern technology, data-driven insights, and national scale.
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The transaction was exclusively advised by 733Park, a leading M&A advisor specializing in fintech, AI, payments, and SaaS companies valued between $5 million and $100 million. 733Park represented Harley Orion, CEO and Co-Founder of GeniusVets, guiding the deal from early strategic positioning through buyer outreach, negotiation, diligence, and closing.
Lane Gordon, CEO of 733Park, said the transaction was intentionally structured to accelerate innovation in veterinary and dental marketing. He noted that GeniusVets had been built into a category-defining platform and that 733Park’s role was to highlight its strategic value, generate competitive interest, and execute a successful exit in a complex M&A environment.
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Founded with the goal of helping practices grow through measurable, modern marketing, GeniusVets has quickly become a trusted platform for veterinary and dental businesses nationwide. Its integrated offering combines high-conversion websites, automated engagement workflows, advanced local SEO and paid media, expert-driven content systems, and proprietary data insights designed to improve client acquisition, retention, and lifetime value.
By joining forces with ProSites, GeniusVets gains access to national scale, HIPAA-compliant infrastructure, and expanded resources that strengthen the combined platform’s ability to support healthcare professionals. Together, the companies will deliver broader marketing capabilities, smarter data-driven growth strategies, enhanced innovation, and scalable technology designed specifically for veterinary and dental practices.
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Harley Orion said the partnership represents an important milestone for GeniusVets’ mission to elevate practices through tools that deliver real results. He added that ProSites’ shared vision and the guidance provided by 733Park ensured the right strategic fit, enabling the company to move faster while continuing to serve practices at a higher level.
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