Bybit, a global leader in cryptocurrency exchange services, has officially launched its European division, Bybit EU, establishing its regional headquarters in Vienna, Austria. The launch follows the company’s successful acquisition of a full license under the Markets in Crypto-Assets Regulation (MiCAR), issued by the Austrian Financial Market Authority (FMA). With this regulatory approval, Bybit becomes one of the first international crypto platforms authorized to operate across all 29 countries in the European Economic Area (EEA).
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During a press conference held at its Vienna headquarters, Bybit’s executive team including Co-Founder and CEO Ben Zhou and Bybit EU CEO Mazurka Zeng outlined their vision for a regulated, transparent, and user-focused crypto ecosystem tailored specifically to meet European expectations. Zhou emphasized the milestone, stating, “Six years ago, we started with zero users and a bold vision. Today, we serve over 72 million users globally. With Bybit EU, we are merging innovation with regulation to deliver secure, intuitive crypto services in the heart of Europe.”
Vienna was strategically selected as the base for Bybit’s European operations. The city’s central location, advanced legal and financial infrastructure, and access to highly skilled, multilingual talent made it an ideal choice. Austria’s forward-thinking approach to digital finance especially its evolving sandbox framework for crypto innovation also played a key role in the decision. “Austria is not just a gateway to the European market,” said Zeng. “It’s a hub for responsible fintech innovation. We’re proud to launch our European presence here.”
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Bybit EU is also contributing directly to the local economy. The company plans to hire over 100 professionals in Vienna and is forming partnerships with Austrian universities to support blockchain education, research, and talent development. These efforts reflect Bybit’s intent to build long-term value and cultivate local relevance in the European fintech community.
Importantly, Bybit EU has been structured from the ground up to comply fully with MiCAR requirements. Its platform incorporates ISO/IEC 27001-certified infrastructure, MPC wallet technology for advanced security, and a stringent internal compliance framework that ensures alignment with European regulatory standards. The company’s new office in Vienna includes an open-office community hub, where developers, fintech leaders, and crypto innovators are invited to collaborate and shape the next generation of blockchain technology.
“MiCAR is more than just a set of regulations it’s a transformational step for our industry,” said Georg Harer, Head of Legal and Compliance at Bybit EU. “It brings much-needed clarity, accountability, and trust. At Bybit, we see regulation not as a challenge, but as a catalyst for building long-term, sustainable value for users and the broader ecosystem.”
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With a regulated foundation, a commitment to transparency, and deep roots in Vienna’s fintech landscape, Bybit EU is positioning itself as a key driver in shaping the future of crypto in Europe.
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Source: PRNewswire