Beast Industries, the world’s largest and most innovative creator-based platform, announced the acquisition of Step, a fintech company focused on making financial literacy and money management accessible to everyone. The acquisition represents a major milestone for Beast Industries as it expands beyond content and philanthropy into long-term financial wellness solutions.
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The move brings together Step’s full-stack fintech platform and experienced financial services team with Beast Industries’ global audience reach and proven ability to drive large-scale social impact. Together, the organizations aim to deliver technology-driven tools that help people build financial confidence and security at every stage of life, from learning basic money skills to establishing and maintaining healthy credit.
Jeff Housenbold, CEO of Beast Industries, said financial health is a foundational element of overall wellbeing, yet remains out of reach for many people due to limited access to education and tools. He noted that the acquisition enables Beast Industries to meet its audience where they already are, offering practical solutions that can meaningfully improve financial outcomes over time.
Step has built a strong reputation for combining intuitive financial technology with a mission-first approach. Its platform educates users on financial literacy, supports responsible money management, and helps customers establish and build credit. Step has attracted more than seven million users and notable investors including Stephen Curry, Charli D’Amelio, Justin Timberlake, Will Smith, and The Chainsmokers. With its experienced team joining Beast Industries, Step is positioned to accelerate the rollout of comprehensive financial wellness products across an expanding platform.
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CJ MacDonald, CEO and Founder of Step, said the company has always focused on improving the financial future of the next generation. He highlighted the strong alignment between Step’s mission and Beast Industries’ commitment to helping people and giving back, adding that the acquisition will amplify Step’s reach and enable the development of new, groundbreaking products for its customers.
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Together, Beast Industries and Step are focused on addressing financial literacy gaps and supporting individuals and communities through innovation, technology, and philanthropic initiatives. The partnership reflects a shared belief that financial education and access are critical tools for creating long-term opportunity and positive impact.
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