Sezzle to Provide Buy Now, Pay Later Options Across All Backcountry Brands, Including Steep & Cheap, Competitive Cyclist, and MotoSport
Sezzle, a leader in the Buy Now, Pay Later (BNPL) industry, announced a new partnership with Backcountry, the premier online outdoor retailer. Customers will soon be able to take advantage of Sezzle flexible financing, across all of Backcountry’s online and in-store brands, including Steep & Cheap, Competitive Cyclist, and MotoSport.
Backcountry’s decision to switch from a competing BNPL provider to Sezzle was influenced by several key factors, with the Sezzle product’s superior approval rates being a standout advantage. The Sezzle platform’s ability to approve a wider range of customer profiles aligns with Backcountry’s commitment to inclusivity and customer satisfaction. This approval efficacy highlights Sezzle’s strength in serving diverse customer needs, including those who may have been impacted by the debt cycles of traditional credit institutions. This key differentiator made Sezzle the clear choice for Backcountry.
Financial Technology Insights: TerraPay and Suyool Join Forces to Enable Instant and Secure Money Transfers to Anyone in Lebanon
Hand-in-hand with its responsible approach to lending, the Sezzle product’s ability to increase approval rates and offer flexible payment options enables Backcountry to enhance the overall shopping experience, ultimately driving higher online and in-store conversion rates across all of its brands.
“Sezzle stood out as the partner that could truly help us to meet the needs of our diverse customer base,” said Kevin Lenau, Chief Financial Officer of Backcountry. “The product’s ability to approve a broader spectrum of customers, paired with their mission to empower consumers financially through credit-building history and responsible lending practices, made Sezzle the clear choice for us. We’re excited to offer our customers this seamless, flexible payment option.”
Financial Technology Insights: Ocrolus and LendSaaS Partner for AI-Powered MCA Origination
Sezzle is enthusiastic about the collaboration. “Partnering with Backcountry is a significant milestone for us,” said Paul Paradis, President and Co-Founder of Sezzle. “Backcountry is a brand that’s synonymous with adventure and excellence, and we’re thrilled to provide their customers with the flexibility they need to pursue their passions. This partnership highlights how Sezzle approval efficacy is driving real results for merchants while keeping consumers’ financial wellness top of mind.”
With Sezzle BNPL payment platform, Backcountry customers can split their purchases into four interest-free payments over six weeks, allowing them to budget for outdoor gear, cycling equipment, and motorsport essentials with greater ease.
Financial Technology Insights: Nium and HyperGuest Join Forces to Streamline Payments for the Travel and Hospitality Industry
Source – Globe Newswire
To share your insights with the FinTech Newsroom, please write to us at news@intentamplify.com
