Customise Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorised as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyse the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customised advertisements based on the pages you visited previously and to analyse the effectiveness of the ad campaigns.

No cookies to display.

Search
Close this search box.

Acorns Acquires Zeta to Boost Family Finance Offerings

stock image

Acorns’ fifth product acquisition in two years supports customers at every family life stage from first steps to shared futures where couples invest and grow together

 Acorns, the financial wellness app for everyday Americans, announced the asset acquisition of Zeta, a financial planning platform that provides tools and services for couples and families. This milestone supports Acorns’ vision of being a financial wellness system for the whole family, creating compound growth at every life stage.

Financial Technology Insights: Bolt Unveils Connect for Marketplaces, Adds Stablecoins

With this acquisition, Acorns welcomes Zeta cofounders Kevin Hopkins and Aditi Shekar to the team. They bring deep experience in the couples and family space, which is especially meaningful as Acorns accelerates its family product strategy. As an early investor in Zeta, Acorns has long believed in the startup’s mission to support shared financial journeys and improve financial outcomes for families.

“Financial wellness evolves with every life stage, and this acquisition addresses a critical transition from singles to couples,” said Noah Kerner, CEO of Acorns. “We’re excited to make it easier for couples to grow their wealth together—with a shared plan for the long-term.”

Financial Technology Insights: Jack Henry Partners with boost.ai for AI Banking Agents

This marks the fifth strategic acquisition in under two years for Acorns. In 2023, the financial wellness app purchased GoHenry, the leading money app for kids in the UK, and PixPay, Europe’s debit card for teens. Acorns acquired money management company, Chronifi, in 2024, and announced its acquisition of EarlyBird, a financial wellness app for families with kids, this spring. These moves reflect Acorns’ vision of being a financial wellness system for the whole family, creating compound growth at every life stage.

“From the beginning, Noah and the Acorns team recognized that shared finances is a growing paradigm in the world of personal finance,” said Aditi Shekar, cofounder of Zeta. “This next chapter is about making it easier for people to be money partners planning, investing, and growing together, with confidence.”

Financial Technology Insights: JP Morgan AM Survey: Sponsors Embrace Retirement & Wellness

Existing Zeta customers are welcome to join Acorns and enjoy a full suite of financial wellness benefits. Financial terms of the transaction were not disclosed. 

To share your insights with the FinTech Newsroom, please write to us at sudipto@intentamplify.com

Source: PR newswire

Share With
Contact Us
StatCounter - Free Web Tracker and Counter