401GO, a fully-owned 401(k) platform, announced $33 million in Series B funding. The round was led by Centana Growth Partners, with participation from existing investors: Next Frontier Capital, Rally Ventures, and Impression Ventures.
Unlike providers that depend on legacy recordkeeping engines and third-party compliance tools, 401GO’s unified system delivers consistent payroll integrations and holistic service to partners, resulting in a more frictionless experience for plan sponsors.
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This Series B comes less than two years after 401GO’s $12M Series A fundraising round, underscoring continued investor conviction in the company’s fully in-house retirement infrastructure.
The investment will expand 401GO’s embedded partnerships with Human Capital Management providers, financial institutions, and financial advisors while scaling the company’s team, product offerings, and end-to-end technology.
Unlike providers that depend on legacy recordkeeping engines and third-party compliance tools, 401GO’s unified system delivers consistent payroll integrations and holistic service to partners, resulting in a more frictionless experience for plan sponsors.
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“We believe the market is demanding reliable 401(k) solutions, not fragmented systems built on a mix of old vendors, which is the way other fintech providers have approached this challenge. We are now scaling our in-house technology to meet that demand across the entire partner ecosystem,” said Dan Beck, CEO and co-founder of 401GO. “This is why we believe we offer a compelling service at a price point others struggle to compete with; we own our platform while others rent theirs.”
In leveraging its unique value to partners, 401GO has grown to serve over 5,000 customers, 50,000 participants, and manage more than $1B in assets, and is now the fastest organically growing retirement provider in the U.S., according to data from 2024 and 2025 PlanSponsor surveys*.
“At Centana, we invest in companies that we believe are reshaping essential financial infrastructure, and we believe 401GO has taken a differentiated approach to the wealthtech space with its integrated platform,” said Ben Cukier, Partner, Centana Growth Partners. “We’re excited to support Dan and the entire 401GO team.”
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The retirement market is expanding rapidly, driven by SECURE Act mandates and the rise of state programs, with total 401(k) plans less than $5M in assets expected to rise from 600,000 to over one million by 2029**. This supports data from PlanSponsor Surveys that indicates small plans are leading the industry growth with a 17% annual rate since 2021***, yet traditional platforms weren’t designed for the needs of this segment. 401GO’s approach is designed to respond to this new era of fast regulatory and market change.
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Source : businesswire