KuCoin, one of the world’s leading cryptocurrency exchanges, shared its vision for the future of digital assets at the Da Nang Finance and Tech Week in Vietnam. Representing the company, Mr. Damen Chen, Vice President and Head of Group Commercial, joined fellow industry leaders to discuss how exchanges can play a central role in building transparent liquidity and a sustainable digital asset market.
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During the panel “Building the Digital Asset Market: The Central Role of Exchanges and Transparent Liquidity,” Chen spoke alongside executives from ONUS Exchange, Bitget Vietnam, and others. He acknowledged the impressive growth of emerging markets like Vietnam but also pointed out the challenges: inconsistent transparency, inflated trading volumes, and shallow order books that can erode trust.
Chen explained how KuCoin is tackling these issues head-on by publishing real-time order book data, regular proof-of-reserves reports, and engaging independent third-party audits steps that set higher standards of accountability across the industry.
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But for Chen, exchanges should be more than just trading platforms. “Exchanges must act as incubators,” he said, highlighting how KuCoin supports local blockchain innovators with fair listing opportunities, liquidity, open APIs, and in-depth research insights. Through initiatives like KuCoin Labs and KuCoin Ventures, the company is actively investing in Vietnamese startups and helping them scale globally.
On compliance, Chen reinforced KuCoin’s commitment to strict KYC/AML enforcement and fair listing processes, noting that KuCoin was among the first major exchanges to make KYC mandatory a move that set new industry benchmarks and strengthened user and regulator trust.
He also emphasized the importance of collaboration with policymakers, sharing KuCoin’s experience in global regulatory dialogues, compliance sandboxes, and even drafting white papers. A standout example is KuCoin’s participation in Thailand’s G-Token project, the world’s first publicly issued tokenized government bond showcasing how exchanges can work alongside governments to drive innovation responsibly.
Looking ahead, Chen predicted that tokenization and DeFi will increasingly rely on advancements like decentralized custody, atomic orders, and automated liquidity models. With its young, tech-driven population, Vietnam is well placed to lead this next wave, and KuCoin is already partnering with local universities and communities to nurture the talent needed.
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Closing the session, Chen summed up KuCoin’s long-term mission:
“Exchanges are not just gateways to digital assets—they are guardians of trust. By committing to transparency, compliance, and innovation, we can build a digital asset market that truly benefits everyone.”
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