AWS Announces Powerful New Capabilities for Amazon Bedrock and Biggest Expansion of Models to Date
Swami Sivasubramanian, vice president of AI and Data at AWS, spoke at re:Invent on Wednesday and announced a number of new features for Amazon Bedrock. Bedrock is a fully managed service for building and scaling generative artificial intelligence (AI) applications with high-performing foundation models. These features will give customers even more freedom and control to quickly create and deploy production-ready generative AI. All these innovations uphold AWS’s dedication to model selection, streamline inference processes at scale, and enable customers to extract maximum value from their data. They include:
- The broadest selection of models from leading AI companies
- Access to more than 100 popular, emerging, and specialized models with Amazon Bedrock Marketplace
- New Amazon Bedrock capabilities to help customers more effectively manage prompts at scale
- Two new capabilities for Amazon Bedrock Knowledge Bases
- New Amazon Bedrock Data Automation
Amazon Bedrock Marketplace is available today. Inference management capabilities, structured data retrieval and GraphRAG in Amazon Bedrock Knowledge Bases, and Amazon Bedrock Data Automation are all available in preview. Models from Luma AI, poolside, and Stability AI are coming soon.
AWS’s New Partner Innovations at re:Invent 2024
Dr. Ruba Borno, vice president of Global Specialists, and Partners, AWS, announced innovations in cloud security and partner collaborations during her keynote at re:Invent Wednesday. Borno launched four new security specializations, including the Security AI Category, so customers can identify partners with deep expertise in protecting AI applications and defending against cyberattacks.
Borno also announced that Buy with AWS is now generally available. This feature allows partners to integrate AWS Marketplace directly into their websites, enabling customers to discover solutions, request pricing, and purchase using their AWS accounts. She announced the preview of Partner Connections, a unified co-sell experience that simplifies deal structures across multiple partners on a single customer project. Additionally, Borno announced enhancements to the Migration Acceleration Program, including the removal of earnings caps on modernization deals. On stage, several partners shared their latest collaborations powered by AWS. Leaders from Wiz, a cloud security platform, and AWS partner Ahead discussed their experience with customer TurnItIn, an online plagiarism checker, in leveraging speed while prioritizing security.
Cloud consulting company Caylent shared its work with Life360, a location-sharing and security app, to support Life360’s mission to keep people safe. Representatives from AWS partner Slalom and biotech company Bayer traced their collaboration to enhance crop science capabilities. Looking ahead to 2025, AWS will expand the strategic role startups play in its partner network, with a new Specialization Program to help startups grow and scale their businesses.
Sound Stem Separation Startup Wins $100,000 AWS Unicorn Tank Pitch Competition
A San Francisco-based startup specializing in innovative sound stem separation technology won the AWS Unicorn Tank presentation competition at re: Invent. AudioShake was one of eight startups that presented their innovative generative AI concepts to a council of investors, AI pioneers, and industry leaders. The company employs AI to identify various components in a piece of audio and subsequently isolates the sound stems for potential new applications. The re: Invent audience voted Qodo, a startup developing a debugging coding platform, as the competition’s runner-up. Qodo was awarded $25,000.
Six additional participants were Splash Music, Culminate, Jam & Tea Studios, Unravel Carbon, HeroGuest, and Capitol A. The AWS Generative AI Startup Accelerator, a 10-week hybrid program, has selected a global group of 80 startups from around the world to support and propel the next generation of generative AI startups. All eight startups are part of this group. Each startup is eligible to receive up to $1 million in AWS credits and has the opportunity to learn from AWS and program partners, including NVIDIA and Mistral AI.
FAQ
1: What is Amazon Bedrock, and what are the latest enhancements?
Amazon Bedrock is AWS’s managed service for building generative AI applications. The latest upgrades include a broader range of foundation models, a marketplace for over 100 models, advanced inference management, structured data retrieval, and seamless data automation. These innovations simplify deployment and enhance customers’ AI capabilities.
2: How is Autodesk leveraging AWS for 3D generative AI?
Autodesk is using AWS services like SageMaker and DynamoDB to power its generative AI solutions, including Project Bernini, a billion-parameter model. This innovation reduces development time by 50% and increases productivity by 30%, transforming 3D design and manufacturing through faster, more efficient creation processes.
3: What makes Luma Ray 2 revolutionary for AI-generated video?
Luma Ray 2, coming soon to Amazon Bedrock, generates highly realistic, story-consistent videos in real time. Powered by extensive training data and AWS’s SageMaker HyperPod, it opens new possibilities in creative industries like film and entertainment, making visual content creation faster and more dynamic.
4: How is Rocket Companies improving the mortgage process with AWS?
Rocket Companies uses Amazon Bedrock to power its AI platform, including a chat agent handling 70% of client interactions. This system simplifies the homebuying process by answering queries, managing documentation, and tripling the likelihood of clients closing loans, while freeing staff to focus on personalized support.
Conclusion
AWS’s recent advancements highlight its commitment to transforming industries through innovation in generative AI. Amazon Bedrock’s enhanced capabilities empower businesses to deploy cutting-edge AI solutions, from real-time video generation with Luma AI to Autodesk’s breakthroughs in 3D design. Partner collaborations further strengthen AWS’s ecosystem, enabling startups and enterprises to achieve new heights in efficiency, creativity, and customer experience.
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