DeFi Technologies partners with Misyon Bank and Misyon Kripto to launch ETPs in Türkiye, giving investors alternative access to digital assets like Bitcoin and Ethere
a financial technology company bridging the gap between traditional capital markets and decentralized finance ,and its subsidiary Valour , a leading issuer of exchange traded products that provide simplified access to digital assets, is pleased to announce its strategic collaboration with Misyon Bank and its crypto trading subsidiary Misyon Kripto prepare for introducing a series of innovative digital investment products to Turkish investors.
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This collaboration brings together DeFi Technologies’ global leadership in digital asset financial products with Misyon’s regulatory strength and local market expertise in Turkiye. Through its wholly owned subsidiary Valour, which issues ETPs on major European exchanges, DeFi Technologies will offer Turkish investors institutional-grade exposure to leading digital assets.
ETP products are similar to traditional equities and debt instruments traded on exchanges, simplifying investment processes through Valour’s exchange-traded format and reducing common barriers for investors who may find direct cryptocurrency investing complex.
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These ETPs provide safe, simple, and regulated access to digital assets through familiar investment channels. This model reduces the technical and custodial complexity typically associated with direct cryptocurrency investment, particularly for retail and institutional investors new to the asset class.
Executive Comments
“We are thrilled to collaborate with Misyon Bank to work to introduce these innovative financial products to the Turkish market,” said Olivier Roussy Newton, CEO of DeFi Technologies. “Our collaboration will be an important step towards broadening investment options for Turkish investors and enhancing the attractiveness and diversity of Turkiye’s capital markets.”
Dr. Önder Halisdemir, CEO of Misyon Bank commented on the partnership, “This collaboration with DeFi Technologies is a key step toward offering Turkish investors regulated and secure access to digital assets. It reflects our vision to bridge traditional finance and crypto under trust and compliance—aligned with Turkiye’s evolving financial landscape.”
Both companies will work closely with local regulators and utilize existing regulatory frameworks to ensure all activities are fully compliant with Turkish financial regulations. While Misyon and DeFi Technologies aim to facilitate the availability of these ETPs widely within Turkiye, any listing on local exchanges or distribution in local markets remains subject to approval by Turkish financial regulatory authorities.
Turkiye’s Rapidly Growing Digital Asset Market
The digital asset market in Turkiye has seen rapid growth in recent years, driven by rising inflation, currency volatility, and a digitally native population seeking alternative stores of value and investment opportunities. Turkiye now ranks among the top countries globally in cryptocurrency adoption, with increasing interest from both retail and institutional investors in regulated products that offer more transparency and security.
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As of 2024, more than half of the Turkish investor population holds some form of cryptocurrency—one of the highest adoption rates worldwide. The Turkish Lira consistently ranks among the top five fiat currencies by crypto trading volume globally, frequently surpassing $10 billion in monthly trading activity. This remarkable growth reflects both local economic dynamics and the population’s appetite for financial innovation.
Turkiye’s large, young, and tech-savvy demographic—combined with a well-developed banking infrastructure and increasing regulatory clarity—makes it one of the most promising markets for digital asset investment products. The country also acts as a strategic bridge between Europe, the Middle East, and Asia, positioning it as a natural hub for regional digital finance innovation.
With its unique combination of high demand, regulatory momentum, and growing institutional engagement, Turkiye presents an exceptional opportunity for companies like DeFi Technologies and Valour to scale access to regulated digital asset products and contribute to the modernization of capital markets in the region.
DeFi Technologies and Misyon Group will work closely with Turkish regulators to ensure full compliance with financial laws and frameworks. While both companies intend to make these products widely accessible, any listing on local exchanges is subject to regulatory approval.
Strategic Global Expansion
This strategic partnership initiation represents a significant advancement in Turkiye’s capital markets, reflecting growing global interest in transparent, regulated digital asset investment solutions.
This partnership also forms part of DeFi Technologies’ broader international expansion strategy.
In addition to Turkiye, the Company is actively developing strategic partnerships across the Middle East, Asia, and Africa—markets with strong demand for innovative, compliant financial infrastructure. These efforts align with DeFi Technologies’ long-term vision to build a global platform for digital asset access and investment.
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Source: prnewswire
