Leading Saudi bank leverages the Backbase AI-powered Banking Platform to innovate at scale
Backbase, the global leader in AI-powered banking technology, announced the successful launch of BSF’s next-generation digital banking platform. The new solution delivers enhanced omnichannel services via BSF mobile and BSF online, marking a key step in the bank’s digital transformation.
Accelerating BSF’s digital banking ambitions
The platform supports BSF’s ambition to become a leading bank in digital innovation, BSF’s new digital banking ecosystem includes retail mobile and web banking platforms, delivering seamless account management, advanced payment solutions, and enhanced security features – all unified through Backbase’s AI-powered Banking Platform.
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Key innovations include:
- Seamless money movement: Customers can conduct domestic and international transfers, SADAD bill payments, and access Western Union services effortlessly.
- Advanced card management: Apple Pay integration and lifestyle rewards, allowing customers to enjoy greater flexibility and convenience.
- Digital sales capabilities: Customers can benefit from a smooth onboarding process and complete their credit card applications in no time.
Setting new standards in banking security and customer experience
BSF’s implementation includes cutting-edge security features, such as panic mode enablement, device management rules, and GPS consent capture, ensuring customer safety while maintaining ease of use. The platform’s multi-factor authentication system, including biometric verification and OTP validation, is destined to set new standards for secure banking in Saudi Arabia.
Led by Backbase in collaboration with Hexaware for middleware integration, the implementation fulfills BSF’s vision of providing a truly seamless, omnichannel customer experience. This partnership enables BSF to tap into new market segments through expanded digital channels, enhance engagement with a mobile-first approach, and shift to self-service for routine transactions, while optimizing human interaction for complex services.
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“BSF’s successful transformation exemplifies how forward-thinking financial institutions in the Middle East are embracing digital platforms to better serve their customers,” said Matthijs Eijpe, Regional Vice President – EMEA at Backbase. “This implementation sets a new standard for digital banking excellence in Saudi Arabia and demonstrates our platform’s ability to deliver truly transformative banking experiences. It aligns perfectly with Saudi Vision 2030’s goal of creating a digital-first economy, where innovative financial services play a crucial role in the Kingdom’s transformation.”
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“The results of this initiative reflect the seamless and efficient efforts from the Backbase team in building a truly integrated and enhanced digital experience for our customers,” said Abdullah Alwabel, Head of Group Digital at BSF. “This is just the beginning – we’re already working on the next set of milestones for our Digital Channels. Our partnership with Backbase continues to be instrumental in accelerating our digital transformation in line with the industry evolution, the overall strategy of BSF and exceeding our customers’ expectations.”
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