Broadridge Financial Solutions has announced the integration of Crypto.com with its global NYFIX order routing network, marking a significant step toward bridging traditional financial infrastructure with the growing digital asset market. The collaboration also represents the first cryptocurrency integration for the NYFIX network in Asia, enabling crypto orders to flow through the same trusted FIX-based infrastructure widely used across global financial markets.
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As interest in digital assets continues to grow, the partnership reflects Broadridge’s strategy to expand access to emerging asset classes while maintaining the high standards of reliability, compliance, and operational resilience expected in financial markets. According to George Rosenberger, Senior Vice President of Trading and Connectivity Solutions at Broadridge, integrating Crypto.com into the NYFIX ecosystem extends the platform’s robust connectivity into the digital asset space. This allows trading firms to route cryptocurrency orders with the same transparency and dependability they experience when trading traditional assets.
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The integration will connect the technology infrastructure of both companies, enabling Crypto.com users to access the NYFIX Marketplace. Through this connectivity, market participants already operating within the NYFIX network will be able to route crypto orders directly to Crypto.com. By combining Broadridge’s global connectivity and market access capabilities with Crypto.com’s deep liquidity and low-latency trading environment, the partnership aims to provide a seamless and efficient trading experience for professional market participants.
Eric Anziani, President and Chief Operating Officer of Crypto.com, highlighted the strategic value of working with Broadridge. He noted that the collaboration allows Crypto.com to connect with a trusted network that has long supported leading financial institutions worldwide. The partnership strengthens the platform’s ability to provide institutional-grade FIX connectivity while advancing its mission to expand its presence across major global markets.
The integration also highlights the flexibility of the NYFIX network, which was originally designed to support standardized and secure trading workflows in traditional financial markets. By extending this infrastructure to digital assets, Broadridge is enabling clients to maintain consistent order routing, drop copies, and market data processing through the widely adopted FIX protocol. This approach helps reduce fragmentation and operational complexity when trading across both traditional and digital asset classes.
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Through the NYFIX connection, Crypto.com will gain access to Broadridge’s extensive global network of more than 2,200 buy-side and sell-side participants. This expanded connectivity opens new opportunities for market collaboration and business growth, while also allowing Crypto.com to explore additional capital markets capabilities as its digital asset services continue to evolve. The partnership ultimately reflects a broader trend in financial markets where traditional trading infrastructure is increasingly adapting to support the rapid expansion of digital asset trading.
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