Global cryptocurrency exchange Bybit, one of the world’s largest digital asset trading platforms by volume, has appointed Derek Dai as its Country Manager for the Middle East and North Africa (MENA). The move highlights the company’s growing commitment to the United Arab Emirates as a key center for digital asset innovation and expansion in the region.
In his new role, Dai will lead Bybit’s regional strategy across MENA, focusing on market expansion, regulatory collaboration, institutional partnerships, and the development of localized products. His leadership will also support the company’s efforts to strengthen its regulated presence following the recent license approval from the UAE’s Securities and Commodities Authority (SCA).
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Bybit’s leadership emphasized that the appointment reflects the company’s long-term confidence in the UAE as a strategic hub for the future of digital finance. Helen Liu, co-CEO of Bybit, noted that while some companies are reconsidering their presence in the Gulf amid geopolitical uncertainties, Bybit is choosing to deepen its commitment and investment in the region.
Dai believes the Middle East is becoming one of the most influential regions shaping the future of digital finance. He highlighted the UAE’s progressive regulatory framework as a major factor supporting innovation in the digital asset ecosystem. Under his leadership, Bybit plans to strengthen collaboration with financial hubs such as the Dubai International Financial Centre (DIFC) and the Dubai Multi Commodities Centre (DMCC), while building infrastructure that connects digital assets with everyday financial services.
The company also intends to expand access to AED fiat services and establish stronger partnerships with regional banks and payment providers. Another focus area will be the development of Shariah-compliant digital asset products, aimed at aligning cryptocurrency services with Islamic finance principles and increasing adoption among regional users.
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In addition to financial innovation, Bybit has been strengthening its ties with the local community. During the holy month of Ramadan, the company partnered with the Emirates Red Crescent to support the Iftar Tent initiative, helping provide meals for families and individuals in need while encouraging employee volunteer participation.
Amid ongoing geopolitical tensions in parts of the Middle East, Bybit has also implemented proactive measures to ensure operational stability and employee safety. The company activated comprehensive Business Continuity Protocols across its Dubai and Abu Dhabi offices, including daily management check-ins, real-time employee safety confirmations, and relocation support for staff if needed.
Despite regional challenges, Bybit continues to emphasize that its services remain fully operational for users across the Gulf. The company has reassured customers in the UAE, Saudi Arabia, Qatar, and other GCC countries that its trading infrastructure remains stable, liquid, and accessible around the clock.
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With Derek Dai leading the MENA strategy, Bybit aims to expand its presence throughout the Gulf Cooperation Council region, with Bahrain expected to become one of the next milestones in its regional growth plan. The company believes that strong regulatory partnerships, community engagement, and financial innovation will play a central role in shaping the next phase of digital asset adoption in the Middle East.
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