Sandmark is accelerating its push to raise the bar in digital asset journalism with the addition of three experienced financial reporters to its growing newsroom. Stuart Clelland, Ana Paula Pereira, and Parikshit Mishra join the publication under the leadership of Editor-in-Chief Giles Broom, as Sandmark positions itself as a serious, independent voice in crypto and market coverage.
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Broom, a former Bloomberg journalist with more than two decades of experience in financial media and corporate communications, has made it clear that Sandmark’s ambition goes beyond headline-driven crypto reporting. The outlet is focused on delivering credible market journalism and rigorous analysis aimed at investors who want clarity rather than hype. According to Broom, building a newsroom with deep institutional experience is central to that mission.
Clelland joins as Senior Editor, bringing more than 15 years of experience across established financial and crypto media. Having worked at Cointelegraph and Bloomberg, he is known for breaking down complex market developments and separating meaningful trends from speculative noise. His editorial leadership is expected to shape Sandmark’s tone as it expands its analytical coverage.
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Ana Paula Pereira steps in as Americas News Editor, adding significant cross-market perspective to the team. She previously served as US Editor at Cointelegraph and worked with Forbes Brazil covering financial markets. Her reporting has consistently focused on the intersection of finance, macro markets, and digital assets — a lens that aligns closely with Sandmark’s investor-oriented approach.
Parikshit Mishra joins as South Asia Editor after serving as Head of Asia at CoinDesk and previously working with Reuters as both editor and correspondent. With experience managing regional coverage and reporting on crypto policy, company developments, and technology shifts, Mishra strengthens Sandmark’s international reach at a time when regulatory and market developments in Asia continue to influence global digital asset markets.
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Broom recently pointed to what he sees as a persistent gap in mainstream media coverage of cryptocurrency markets. While digital assets have matured and institutional participation has grown, he argues that much of the coverage remains either dismissive or overly speculative. Sandmark, he says, intends to approach the space with open-minded analysis that evaluates both utility and investment fundamentals, particularly for major digital assets.
The appointments reflect a broader strategy to build one of the industry’s most credentialed newsrooms, with multi-continental expertise spanning the Americas, Europe, and Asia. As global interest in cryptocurrency markets continues to evolve, Sandmark is positioning itself as a platform focused not on hype cycles, but on delivering disciplined, investor-grade reporting.
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