Global data and technology leader Experian has announced the acquisition of AtData, a data intelligence company known for its powerful real-time email insights technology. The move marks another strategic step in Experian’s mission to build a stronger, AI-powered identity ecosystem.
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Verified, real-time email data has become one of the most valuable digital identity signals in today’s connected economy. Through this acquisition, Experian expands its already vast identity database by adding access to more than 10 billion email addresses worldwide. This significantly enhances its ability to help businesses confidently identify, authenticate, and engage consumers across digital channels.
By integrating AtData’s real-time email verification capabilities with Experian’s extensive consumer data, analytics, and decisioning platforms, clients can expect improved fraud detection, stronger authentication processes, and more personalized customer experiences.
Jeff Softley, CEO of Experian North America, emphasized the strategic importance of the deal, noting that differentiated data and real-time identity signals are becoming increasingly critical in the AI era. He described the acquisition as part of Experian’s broader effort to build a comprehensive and privacy-focused identity infrastructure. Rather than simply adding new capabilities, the integration is designed to create a more durable and intelligent identity framework that supports businesses throughout the entire customer journey.
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For over 25 years, AtData has supported many Fortune 500 companies and major U.S. brands by validating and verifying first-party data. Its technology has helped organizations reduce fraud, improve marketing performance, and develop actionable customer profiles that drive engagement, sales, and retention.
Tom Burke, CEO of AtData, shared that the company’s long-standing mission has been to help clients optimize email data collection, minimize fraud costs, and unlock data-driven growth. He noted that joining Experian allows both companies to combine complementary strengths and elevate the intelligence capabilities that power real-world decisions.
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The acquisition builds on a partnership between Experian and AtData that has spanned more than 15 years, signaling a natural evolution of their collaboration. As digital identity becomes increasingly central to financial services, marketing, and risk management, this move positions Experian to further strengthen its role in secure, AI-enabled data solutions.
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