Bybit EU, the European arm of Bybit and a MiCA-licensed crypto-asset service provider headquartered in Vienna, has announced new initiatives centered on USDC and EURC, stablecoins issued by regulated entities of Circle. The move is aimed at promoting more structured and responsible digital asset engagement within Europe’s evolving regulatory framework.
The initiative expands the use of USDC and EURC across Bybit EU’s regulated platform, enabling access to stablecoin-based products designed for trading and payments while operating within European compliance standards. Rather than focusing purely on speculative trading activity, the company is positioning these products around practical financial use cases that encourage informed participation and long-term engagement.
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The first phase of the rollout, which began on February 2, introduces fixed-term Earn products designed to support financial planning and savings discipline. These offerings encourage users to move away from short-term market timing and instead adopt structured saving approaches that align with defined financial goals, such as building reserves or planning for future commitments. By offering clear time frames and predictable yield structures, Bybit EU aims to provide users with transparency and stability in how they deploy capital.
“Integrating USDC and EURC enables us to expand access to regulated stablecoins while promoting more thoughtful and responsible ways for users to engage with digital assets,” said Mazurka Zeng, Co-CEO of Bybit EU. “Through savings-focused Earn products, we aim to support financial literacy and long-term participation within a regulated European environment.”
The announcement comes as Europe continues implementing the Markets in Crypto-Assets (MiCA) regulation, which establishes a comprehensive legal framework for crypto-asset service providers and stablecoin issuers. Within this environment, regulated stablecoins such as USDC and EURC are increasingly positioned as foundational components for compliant digital finance activity across the region.
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In parallel with the savings-focused initiatives, Bybit EU has opened registration for its “Consistency Counts” trading competition, featuring a 110,000 USDC prize pool. The event emphasizes disciplined trading behavior rather than short-term volatility, reinforcing the company’s broader narrative around responsible participation in digital markets.
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Looking ahead, Bybit EU also indicated that further integrations are in development, including expanded everyday utility for the Bybit Card. These enhancements are intended to create additional practical applications for USDC and EURC across the platform, strengthening their role beyond trading and into routine financial activity.
As Europe’s regulatory environment matures, Bybit EU’s stablecoin initiatives reflect a broader shift in the digital asset sector — from high-volatility experimentation toward structured, compliance-aligned financial products designed for sustainable participation.
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