Klarna, the global digital bank and flexible payments provider, reports an increase in U.S. holiday spending beyond traditional retail, with consumers driving triple-digit year-over-year growth across entertainment (+130%), experiences (+115%) and automotive products (100%), such as vehicle maintenance and repairs, from December 1 through Monday, December 22, signaling a clear shift toward experiential and high-value practical purchases this season.
The results underscore strong consumer demand and the continued adoption of Klarna’s flexible payment options during one of the busiest shopping periods of the year.
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Consumer Trends
Meanwhile, in traditional retail categories, Klarna data also reveals what consumers shopped for most in the final days before Christmas.
Footwear: Shoes ranked as the most-clicked category heading into Christmas, for shoppers looking at timeless classics including Nike Air Force 1 ’07, UGG Lowmel, Adidas Samba OG, and classic Jordan styles. Children’s shoes also ranked among the top three most-clicked categories, driven by UGG Kid’s Lowmel styles and youth-sized Nike classics.
Headphones: Headphones ranked as the second most-clicked category overall, led by Apple AirPods 4 and AirPods Pro (2nd Gen), with premium noise-canceling models from Sony and Bose also seeing strong engagement.
Gaming: Gaming interest centered on console upgrades, with Microsoft’s Xbox Series X and Series S models leading clicks, alongside newer systems such as the Nex Playground Game System.
Accessories: Handbags saw steady holiday engagement, with shoppers favoring practical, everyday styles over statement pieces. Brands such as Michael Kors, Coach, Lululemon, and Marc Jacobs led clicks.
Fragrances: Classic, giftable scents dominated clicks, with bestsellers including Carolina Herrera Good Girl, Dior Sauvage, and Viktor & Rolf Flowerbomb leading engagement.
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About Klarna
Klarna is a global digital bank and flexible payments provider. With over 114 million global active Klarna users and 3.4 million transactions per day, Klarna’s AI-powered payments and commerce network is empowering people to pay smarter with a mission to be available everywhere for everything. Consumers can pay with Klarna online, in-store and through Apple Pay & Google Pay. More than 850,000 retailers trust Klarna’s innovative solutions to drive growth and loyalty, including Uber, H&M, Saks, Sephora, Macy’s, Ikea, Expedia Group, Nike and Airbnb. Klarna is listed on the New York Stock Exchange (NYSE: KLAR).
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Source : Businesswire
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