On Me, the fast-growing personalized digital gifting platform, has announced a $6 million seed round as it works to reshape the $450 billion U.S. gift card market. The round one of the largest seed raises for a consumer fintech company in 2025 was led by NFX, with continued support from pre-seed investors Lerer Hippeau and Focal. As part of the investment, NFX general partner and serial unicorn founder Pete Flint will join the company’s board.
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In just one year since launching, On Me has facilitated more than $2.5 million in digital gifts and enabled over 76,000 people to send and receive personalized gift cards. The new funding will help accelerate what the company sees as a long-overdue platform shift. On Me has been working with key partners to understand their goals and pain points, and the fresh capital will be used to strengthen its partnerships ecosystem ultimately creating better, more flexible networks for merchants and retailers.
The timing couldn’t be more fitting. As of 2025, 65% of U.S. adults use a digital wallet, yet the gift card world still feels stuck in the past, dominated by plastic cards and outdated infrastructure. On Me is embracing the new digital habits of consumers by offering more than 70 interest-driven digital gift options redeemable at over 2,000 retailers. Looking ahead, the company plans to expand its catalog beyond products and into experiences everything from skydiving adventures and horseback riding lessons to nostalgic activities like a round of golf with an old friend. With the global gift card market projected to reach $2.31 trillion by 2030, the company sees nearly limitless opportunity.
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CEO and Co-founder Darragh Meaney believes the industry is overdue for reinvention. “Gift cards of the past met customers where they were—gas stations, drug stores, and big box retailers—but that’s not where people are shopping anymore,” he said. “When people don’t even have a wallet to put a plastic card in, it’s time for a change. One that levels up the outdated experience and brings real connection into the palm of your hand.”
That focus on connection is central to what On Me is building. While gift cards have long been seen as convenient but impersonal, the platform turns them into moments that feel thoughtful and engaging. Instead of sending a generic card for a coffee shop, someone can send a friend’s exact favorite drink—like an iced oat matcha latte with two sugars—redeemable at dozens of locations. Every step of the gifting experience, from choosing the gift to sending it to receiving a thank-you message, can be personalized with photos, videos, GIFs, and more. These touches are resonating with users: 21% have already returned to send additional gifts.
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On the retail side, On Me offers a major advantage. Traditional gift card programs require businesses to invest large sums just to set up distribution, but On Me eliminates that cost entirely. The platform rebuilds the system from scratch, creating unlimited categories and marketplaces while providing retailers with unprecedented insight into customer behavior. For the first time, merchants gain full visibility into where and how gifts are redeemed, turning each gift into a valuable source of data and often, two new customers.
That potential for viral growth is one reason NFX backed the company. “They’ve taken the stale, impersonal gift card and rebuilt it to be digital, mobile, social, and genuinely fun,” said Pete Flint. He emphasized the product’s natural virality and the team’s clarity of vision as key factors behind the investment.
On Me is also gaining traction in the corporate world. Its simplified digital gifting solution has already attracted dozens of Fortune 500 enterprises seeking more authentic ways to engage employees, clients, and partners. Instead of generic branded merchandise, each recipient receives a personalized message and the freedom to choose a gift that actually fits their style or needs. In a world where teams are spread across time zones and remote work is the norm, the ability to send meaningful, digital-first gifts has become essential.
Beyond convenience and personalization, On Me also represents a greener way to gift. The environmental impact of traditional gift-giving is staggering: millions of tons of unwanted gifts end up in landfills each holiday season, and billions of single-use plastic gift cards are produced each year, contributing to thousands of pounds of waste. By eliminating plastic cards entirely and offering personalized digital alternatives, On Me is helping to reduce unnecessary waste. Even its gift options include sustainable choices, such as a Thrifting category, reinforcing the company’s alignment with modern ESG goals.
In the end, On Me is not just modernizing gift cards—it’s reimagining how people celebrate, connect, and express appreciation in a digital world. With new funding, strong partnerships, and a rapidly growing customer base, the company is poised to redefine gifting for the next generation.
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