Zilch, the consumer payments platform shaping the future of commerce, has unveiled major product developments at its first-ever Zilch Summit, signaling the next phase of its growth. Gathering over 150 top retailers, technology experts, and industry leaders, Zilch introduced two transformative innovations: Zilch Intelligent Commerce and Zilch Pay.
Zilch Intelligent Commerce is an AI-powered platform that gives retailers and brands unmatched insights into customer behavior, helping them dramatically increase return on ad spend (ROAS). By tracking the entire customer journey, both online and offline, the platform transforms engagement data into actionable insights. Retailers can now target the right customers at the right time with personalized offers, boosting conversions and revenue automatically. Early trials have shown impressive results — from a 55% increase in average spend at a major grocer to a global travel brand acquiring 52% of its new customers through Zilch-powered campaigns. Brands using the platform have reported a 20–50% improvement in ROAS, all optimised automatically by Zilch’s AI agents.
Financial Technology Insights: Symphony Unveils First Agentic AI Layer for Finance
Complementing this, Zilch Pay will launch in H1 2026, providing a seamless one-click checkout for consumers. This new feature connects the Zilch app, digital wallet, and card, reducing friction at payment and improving conversion rates for brands.
Financial Technology Insights: State Street Releases 2025 Digital Assets Outlook
Philip Belamant, CEO and Co-Founder of Zilch, said, “In just five years, Zilch has transformed how brands and consumers connect. With Intelligent Commerce and Zilch Pay, we’re giving retailers real-time intelligence and tools to optimise campaigns automatically. This isn’t just innovation — it’s a new way to connect brands with the customers that matter most.”
Andreas Andreou, Chief Revenue Officer, added, “Zilch Intelligent Commerce redefines what’s possible for retail. By combining exclusive data insights with AI-driven ad placements, we’re helping brands deepen relationships, drive revenue, and unlock new customers in the era of agentic commerce.”
Financial Technology Insights: BCP Launches Peru’s First Crypto Banking Platform
Celebrating its five-year anniversary, Zilch has now surpassed 5 million registered users and processed nearly half a billion payments, generating over £5 billion in Gross Merchandise Value (GMV). With these new innovations, Zilch is poised to continue its rapid growth and redefine how consumers and brands interact in the digital commerce landscape.
To share your insights with the FinTech Newsroom, please write to us at sudipto@intentamplify.com