CCAvenue, India’s leading payment solutions provider, has introduced CCAvenue CommerceAI, a platform that allows merchants, developers, and AI ecosystems to integrate autonomous commerce experiences directly into their applications, CRMs, and AI agents. The platform was unveiled at the Global Fintech Fest 2025 in Mumbai.
At the heart of CommerceAI is the CCAvenue Model Context Protocol (MCP), a secure, standardized interface that enables AI agents and merchant systems to connect with CCAvenue’s payment infrastructure. Through this protocol, AI agents can autonomously initiate, orchestrate, and execute payment tasks in a verified and auditable environment, moving far beyond traditional manual processes.
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The platform is designed for enterprises with frequent customer interactions, including telecom companies for mobile recharges, power distribution companies and municipalities for utility collections, hotels, insurance providers for premium payments, OTT platforms for subscription management, and other businesses handling high-volume digital transactions.
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“CCAvenue CommerceAI represents a paradigm shift in how payments are conducted in India,” said Vishwas Patel, Joint MD of Infibeam Avenues Ltd. “By enabling AI-driven payment flows, we are making commerce smarter, faster, and more personalized for both merchants and consumers.”
CommerceAI operates across three layers: the MCP protocol for secure AI connectivity, a Commerce AI Orchestration Engine that handles intent parsing and multi-step payment workflows, and PayCentral.ai, which enables instant agent-to-agent payment execution. Integration paths allow autonomous payments through AI assistants, secure agent-to-agent settlements, and dynamic payment processing directly from merchant CRMs or apps.
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The launch empowers consumers with real-time, frictionless payments through AI-driven interfaces, while merchants benefit from automated payment workflows, improved operational efficiency, and smarter fraud detection.
As the flagship payments brand of Infibeam Avenues Ltd, CCAvenue already processes billions of transactions annually across India and internationally. Its offerings include payment gateway services, SoftPOS, white-label payment solutions, and utility bill payment systems. With CommerceAI, CCAvenue is set to transform India’s e-commerce landscape, delivering secure, seamless, and highly personalized AI-powered commerce experiences.
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