Upstox’s 13M+ investors can now access IndiaBonds, opening doors to India’s bond market
IndiaBonds, a SEBI-registered fintech and licensed Online Bond Platform Provider (OBPP), has announced a strategic partnership with Upstox, one of India’s leading wealth-building tech platforms. This alliance will allow retail investors to access a wide range of bond investments directly through the Upstox platform, combining IndiaBonds’ domain expertise and technology with Upstox’s extensive customer base.
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Bonds are an attractive option for investors seeking stability and steady growth, offering regular, passive income as part of a diversified portfolio. Through this partnership, retail investors can now explore listed Corporate Bonds, Government Securities, and State-Guaranteed Bonds on Upstox, while all transactions will be executed securely on IndiaBonds’ platform, fully complying with SEBI’s regulations.
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“This is an exciting collaboration that opens up access to our broad range of over 100 bonds for Upstox’s customers,” said Vishal Goenka, Co-founder of IndiaBonds.com. “With this seamless technology integration, investors who are looking for fixed-income options to diversify their portfolios can now do so with ease.”
Goenka also highlighted the growing interest in debt investments, noting that while equity has traditionally attracted significant attention in India, corporate bonds are increasingly catching the eye of retail investors. “The Indian bond market is valued at around US$ 2.78 trillion and represents a huge opportunity for technology to democratize access. This partnership comes at the perfect time, as portfolio diversification becomes more critical for long-term financial planning and growth,” he said.
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Shrini Vishwanath, Co-founder of Upstox, added, “Upstox has always been known for its technological edge in equities and F&O trading. Today, we’ve evolved into a full-spectrum wealth platform, helping our users manage and grow their wealth with confidence. Our alliance with IndiaBonds strengthens this mission by giving users easy access to fixed-income investment opportunities and helping them build well-diversified portfolios.”
This partnership marks a significant step in making corporate bond investing more accessible to retail investors in India, combining cutting-edge technology with trusted market expertise to simplify investing and support long-term wealth creation.
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