The parent of LawPay, MyCase, and others launches a new brand unifying software, payments, and financial services.
8am, formerly known as AffiniPay, has officially unveiled its new brand, marking an exciting evolution into a unified business platform for professionals. The rebrand reflects the company’s mission to simplify how lawyers, accountants, and other client-focused professionals manage their firms bringing together software, payments, and essential tools all in one place.
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“For more than 20 years, we’ve helped firms manage payments and streamline their daily operations,” said Dru Armstrong, CEO of 8am. “As customer needs have grown, so have our solutions. With 8am, we’re uniting everything under one brand, making it easier for professionals to run their business with confidence, serve clients better, and plan for long-term growth.”
The platform now offers integrated practice management, payments, AI-powered features, embedded fintech, and more designed to help professionals save time, stay compliant, and unlock new opportunities for growth.
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Leslie Witt, Chief Product Officer at 8am, added: “We’re reimagining how professionals interact with our tools, making every experience smarter, more seamless, and more human. This is just the beginning of a more connected future for our customers.”
Today, 8am serves more than 250,000 professionals across the U.S. and Canada, has grown revenue by 217% in the last three years, and employs over 600 team members between its Austin and San Diego offices.
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Nate Skinner, CMO of 8am, shared the inspiration behind the brand: “The name 8am represents the focus and energy we bring to customers at the start of every day. Instead of juggling multiple disconnected brands, professionals now have one clear story and one unified experience.”
To celebrate this new chapter, 8am will host its first Kaleidoscope conference on September 2–4, 2025, in Austin, Texas, where professionals can experience the new brand and platform firsthand.
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