Bank’s first annual Net Promoter Score tops financial services industry average in customer satisfaction
Customers Bank, the over $22 billion asset subsidiary of Customers Bancorp,released its first annual Net Promoter Score, placing the Bank among the top of the financial services industry and well ahead of the industry average of 41. The Bank’s high score of 73 reflects its passion and commitment to delivering exceptional customer service to its clients through a high-touch, single point of contact business model.
“Exceptional client service is not just a priority for us, it’s the cornerstone of our culture and the key to our success. This focus is so central to who we are, it’s embedded in our name”
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“Exceptional client service is not just a priority for us, it’s the cornerstone of our culture and the key to our success. This focus is so central to who we are, it’s embedded in our name,” said Sam Sidhu, president and CEO of Customers Bank. “I’m immensely proud of our score, which places us among the top of the financial services industry. Our ranking is also above the scores of many service-oriented consumer brands. These results are a testament to our team and their commitment to wow each stakeholder.”
NPS is used by businesses worldwide and measures how likely customers are to recommend a company, product or service to a friend or colleague. It is a widely recognized measure of customer loyalty and satisfaction, with scores ranging from zero to 100. It is based on the perspective that every company’s customers can be divided into three categories: promoters, passives and detractors. A high NPS score signifies customer satisfaction with a company’s services, with promoters more inclined to refer new clients, incur lower service costs, and stay with the company for longer periods of time.
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Institutional Background
Customers Bancorp, Inc. is one of the nation’s top-performing banking companies with over $22 billion in assets, making it one of the 80 largest bank holding companies in the U.S. Customers Bank’s commercial and consumer clients benefit from a full suite of technology-enabled tailored product experiences delivered by best-in-class customer service distinguished by a Single Point of Contact approach. In addition to traditional lines such as C&I lending, commercial real estate lending and multifamily lending, Customers Bank also provides a number of national corporate banking services to specialized lending clients. Major accolades include:
- No. 1 on American Banker 2024 list of top-performing banks with $10B to $50B in assets
- No. 72 out of the 100 largest publicly traded banks in 2025 Forbes Best Banks list
- 2024 Inc. Magazine Best in Business List in Financial Services Category
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A member of the Federal Reserve System with deposits insured by the Federal Deposit Insurance Corporation, Customers Bank is an equal opportunity lender
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Source – Intent Market Research
